A Morning of Live Seminars
presented in cooperation with the ECBA Solo/Small Firm Division
Registration begins at 8:00 a.m.
Package Deal (all 3 seminars - 3.5 hours of CLE, breakfast)
A la carte
Marketing Social Media: 8:15 a.m. - 9:15 a.m. - 1 hour ethics credit
Financial Management: 9:30 a.m. - 10:30 a.m. - 1 hour substantive credit
Best Practices Survival 101: 10:45 a.m. - 12:15 p.m. - 1.5 hours substantive credit
Marketing Social Media: Part of Today's Client Development and Retention Tool Kit - Client development and client retention have their foundation in solid networking and communication skills. This session will explore the new internet-based forms of networking and communications which have proven track record of producing positive results, and provide helpful information which will enable you to successfully deploy these new strategies. Blogging, websites, search engine optimization, Twitter, LinkedIn, Facebook and more, all demystified! You will learn how some innovative lawyers have already successfully utilized social media as part of their client development toolkit; how they did it and what results they’ve achieved. Whether your networking is conducted through face to face communication, mail, public appearance, volunteerism, or internet-based mediums including the new social networking tools, you must be vigilant of the boundaries which apply as defined by the Rules of Professional Conduct. This session will help you expand your repertoire of networking and communication skills in an ethically compliant manner.
Financial Management: The Art and Science of Setting and Raising Rates - There are a variety of methods to use in setting billing rates. This course will explore the various methodologies, along with their strengths and weaknesses. How and when to raise rates becomes more art than science; the best practices for doing so will be covered.
Best Practices Survival 101: Emergency Planning for your Law Practice (a/k/a Practicing Dead or Alive) - Disasters come in all forms, from natural to man-made to technological. This course will identify the potential risks your firm faces. You will learn the three steps your firm must take to formulate a plan to help you prevent disasters, or recover your ability to serve your clients quickly following one. The course focuses in detail on how to continue to run your office while you are sick, injured or disabled, or how to run your practice as part of the administration of your estate. It provides practical information and forms which can be put to immediate use at your firm.
Reservations due to the ECBA office no later than Friday, May 10.